Owning and running a small business is a lot of work. You need a strategy that can run on auto-pilot, set-it and forget it…almost. Tweak it twice per month, gather some data and that is it, so you can get on with your business.
OK, I know, that really doesn’t sound like a good start but let me explain, it will be worth it!
Every Marketing Campaign has a Goal in mind, whether that be to sell a product, grow your audience, inform your fans of an upcoming special etc.
This simple strategy is for one thing and that is to GAIN INFORMATION. And that info, used correctly, will lead to Revenue and Growth.
$10 Per Week. For the majority of small businesses, that is all you will need to spend on the Forever Facebook Ads Strategy! Let’s break it down:
What is the Campaign Objective? As stated above, every campaign needs a clear goal. In this campaign the goal is information, specifically potential new customer information; who is interested in your product, where are they, how can you find them when you want to target them for future campaigns.
Is It Easy? This is so incredibly easy, a busy business owner could learn this and implement in a few short days, make necessary adjustments a few times a month and collect all that juicy info on new potential customers.
What are the Expected Outcomes? That depends entirely on the type of ad you decide to run but the bottom line is to create a warm audience. A warm audience is one that has been introduced to you (through your ad) and has shown some interest (clicking on your ad, watching some or all of your video ad etc). This audience can later be re-targeted in future ads and because they have already shown interest, are more likely to either provide an email address to access a lead magnet (a download you provide that has value or interest to the customer such as a PDF Tip Sheet), purchase your product/service, book an appointment/make a reservation or one of many other actions that could lead to a sale.
All those customer emails you collect can be added to a database and be a part of email campaigns, an easy and free option to inform customers of sales & special events, keep them engaged and ensure you are on top of mind when the customer is ready to spend their hard earned cash!
Furthermore, Facebook can take that audience and through its magic and algorithms, create a Look-a Like Audience of more new potential customers to include in campaigns.
How Is It Done?
Build an Ad in Facebook’s Ad Manager.
Make it simple. I would suggest doing an ad that is like one of the following: an introduction to your business or a product, a tip that the audience would find useful (ie if you own a restaurant – cooking tips), pictures of your customers enjoying your products/services.
Pro Tip: instead of pictures make a short video. Video will get higher engagement and the analytics are very useful.
For more info on Ads Manager and Creating Ads go here https://www.facebook.com/business/
Create a Warm Audience.
After about a week you will see measurable results that you can review in the Ads Manager such as the example above. To learn more about reading these results https://www.facebook.com/business/help/318580098318734?id=369013183583436
Now that you understand the analytics (if you clicked on the links provided) you may need to tweak your ad to improve performance – usually just changing the headline or creative (picture/video).
After about 2 weeks you will have an audience recorded in Facebook from your ad. As stated above, this warm audience can be used in several ways: 1- Re target with new ads promoting a sale, 2- In Facebook Ads manager create a look-a-like audience that can be targeted with the original ad or a new ad.
At this point it is a good idea to change your ad, you can use a similar type of ad or try something entirely different -ie asking for a page like, inviting to join a Facebook Group, send them to your website etc, but I suggest you still keep it simple.
Types of ad formats here https://www.facebook.com/business/ads-guide
Continue running these ads, changing them up around every 2 weeks, less if you see poor performance.
Now you have a choice, you can continue running basic ad campaigns or you can elevate your game and run far more advanced campaigns. But that is a lesson for another day.
Pro Tip: Get a Pro to help you with your Marketing Campaigns and use your time to do what you do best.
Want a bit of help? Book a Free Call
Do you ever ask yourself this question, “Why am I wasting so much time and money on this social media stuff? It just doesn’t give me the ROI I need for my business! This is killin me and I’m sick of it!” If that is you then I can guarantee one thing, YOU ARE DOING IT WRONG! So, you have 3 options at this point; 1 – you can throw up your hands and quit, 2 – you can just keep plugging away at it hoping for some kind of Facebook fairy to make it all better or, 3 – you can GET SOME HELP!! What are you going to do? hint it’s option 3. But, before you go and commit all your marketing budget, find out what the problem is, and how YOU can fix it. Head over to our website and Smash that Book Now button and have a 15 minute video conference call with us and we will diagnose the problem, offer treatment with free, easy to implement solutions, and prescribe a cure for your dying ROI.
